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The future of hair dryers is now. Introducing the Parlux Advance, a ceramic and ionic hair dryer which is lighter, more powerful, longer lasting and with the ideal balance. The new K-ADVANCE motor gives superior performance in terms of higher power and a longer lifespan of an amazing 2500 hours. 2200 watts of power and 83 cubic metres/hours airflow reduces drying time while preserving the integrity of hair. Parlux, the no. 1 professional hair dryer brand worldwide.