{"product_id":"hi-lift-true-shades","title":"Hi Lift True Shades Demi‑Permanent Colour 75ml","description":"\u003cdiv class=\"page\" title=\"Page 2\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003ch2\u003e\u003cstrong\u003eHi Lift True Shades Gentle, Glossy Colours That Revive, Tones and Blends\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eHi Lift True Shades is a high‑performance, ammonia‑free and PPD‑free demi‑permanent colour system designed for colourists who want rich tone, high shine and exceptional condition without the commitment of permanent colour. Its advanced Italian‑made formulation replenishes, restores and equalises the hair while depositing concentrated pigments for smooth, even results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for refreshing faded colour, blending greys, toning blondes or adding depth and richness, True Shades delivers a glossy, conditioned finish with impressive longevity. The creamy consistency ensures clean application and predictable processing—perfect for everyday salon work.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eAmmonia‑free \u0026amp; PPD‑free\u003c\/strong\u003e demi‑permanent colour\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eHigh‑shine pigments\u003c\/strong\u003e for vibrant, glossy results\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eConditioning agents\u003c\/strong\u003e that nourish and revitalise the hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eBalances and equalises\u003c\/strong\u003e uneven porosity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eSmooth, creamy texture\u003c\/strong\u003e for controlled application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eMade in Italy\u003c\/strong\u003e exclusively for professional salon use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e75ml tube\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eA reliable, gentle colour option that delivers shine, tone and condition—ideal for clients wanting beautiful results without long‑term commitment.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Hi Lift","offers":[{"title":"4.0 Brown","offer_id":44074362667107,"sku":"1001998","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"6.0 Dark Blonde","offer_id":44074362699875,"sku":"1001999","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"7.0 Blonde","offer_id":44074362732643,"sku":"1002000","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"8.0 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