{"title":"Demi Permanent Hair Colour","description":"\u003ch2\u003e\u003cstrong\u003eDiscover Professional Demi Permanent Hair Colours\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eDemi permanent hair colour is the ideal choice for clients who want rich tone, high shine and a gentle colouring experience without the commitment of permanent colour. This collection features professional demi permanent systems that deliver smooth, even colour results while maintaining the natural condition of the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for refreshing faded colour, blending greys, toning blondes or adding depth and richness, demi permanent formulas provide controlled deposit with minimal lift. The conditioning bases help equalise porosity and leave the hair soft, glossy and manageable after every service.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Professionals Choose Demi Permanent Colour\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAmmonia free formulas that are gentle on the hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for refreshing colour, toning and grey blending\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdds shine, richness and depth without long term commitment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps balance and equalise uneven porosity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmooth, creamy textures for clean and controlled application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for clients wanting a softer, low maintenance colour option\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eExplore the full range to find the right demi permanent solution for every colour service.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"hi-lift-true-shades","title":"Hi Lift True Shades Demi‑Permanent Colour 75ml","description":"\u003cdiv class=\"page\" title=\"Page 2\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003ch2\u003e\u003cstrong\u003eHi Lift True Shades Gentle, Glossy Colours That Revive, Tones and Blends\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eHi Lift True Shades is a high‑performance, ammonia‑free and PPD‑free demi‑permanent colour system designed for colourists who want rich tone, high shine and exceptional condition without the commitment of permanent colour. Its advanced Italian‑made formulation replenishes, restores and equalises the hair while depositing concentrated pigments for smooth, even results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for refreshing faded colour, blending greys, toning blondes or adding depth and richness, True Shades delivers a glossy, conditioned finish with impressive longevity. 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